Question: Read Case Study 2 - 1 ( Starbucks Coffee Company: Can Customers Breastfeed in a Coffee Shop? ) and review Appendix D ( Sample
Read Case Study Starbucks Coffee Company: Can Customers Breastfeed in a Coffee Shop?" and review Appendix D Sample Strategy Memo
After reading the case study, respond to the issues presented in the case by preparing a communication strategy memo see Appendix D for sample In preparing your strategy memo, you may assume one of two roles: a you can identify yourself as an external communication consultant who has been asked to provide Ms Lincoff with advice; OR b you can identify yourself as a communication manager within Starbucks Corporation. Either way, you must prepare a strategy memo addressed to Ms Aubrey Lincoff, Vice President for Corporate Communication.
Your strategy memo should provide analysis of the business problem, the relevant background details, critical issues, audience factors, options for action, and your specific recommendations. Think broadly and provide comprehensive advice for Ms Lincoff regarding the issue of customers breastfeeding in Starbucks stores
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