Question: Read Case Study 4 - 2 : Eastern Pharmaceuticals Ltd . and answer the following questions: 1 . What are the key elements of success

Read Case Study 4-2: Eastern Pharmaceuticals Ltd.and answer the following questions:
1. What are the key elements of success for Eastern Pharmaceuticals?
2. If you were the marketing manager, would the selection of packaging suppliers be important to you?
3. What is responsible for the current behavior of the department heads at Eastern Pharmaceuticals?
4. Is there anything that Andrew Baines can do about sourcing for contract filling?
5. Is it reasonable for marketing to want to control suppliers for the spend related to their budget?

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