Read case: 'Webvan', and submit a report that addresses the following:

• Summarize the case.
• What happened here? What are the main reasons that Webvan failed as spectacularly as it did?
• What was supposed to happen? How did Webvan's founders and initial investors hope the future was going to unfold for the company?
• Webvan realized that its goals were ambitious, but were they too ambitious? What do you think of the quote from the Webvan spokesperson, "You don't build a rocket to go halfway to Mars?
• What could the company have done differently to increase its chances for success?
• Do you think that large numbers of people will buy their groceries over the Internet? Explain.
• What lessons do you take away from the Webvan story about the 'dot-com' era?