Read Chapter: $14,15,$ and $16$ Pricing Concepts for Establishing Value, and Value Delivery Concepts Watch Video Title: Sticker Shock: Why are Glasses So Expensive?

Listen to Podcast Title: NPR How I Built This featuring Warby Parker $(35$ minutes$).$ You can listen to this podcast on most mobile phone Podcast Apps. You can google the NPR How I Built This Podcast if the link takes you to the most recent episode, or scroll down until you see it$.$

$1.$ Provide one example from the video case study of each of the $5$ C$\text{'}$s of Pricing

$2.$ What is the pricing method, objective and strategy for Luxottica verus Warby Parker $($WP$)?$

$3.$ Based on the video, podcast, and chart below, describe how the distribution channel design $($textbook concept$)$ affects costs and therefore price, for both Luxottica and WP$.$