Read chapter 1 and the corresponding chapter 3( commitment and consistency) from Cialdinis Influence book fifth edition. Write a paper that covers the following.

1. Summarize your principle in 1-2 paragraphs (dont forget to cite properly).

2. Include an example of an execution involving a promotion, an advertisement, a word-of mouth campaign, or some other marketing initiative that EMBODIES the Influence principle assigned to you. In his book, Cialdini gives many examples for each Influence principle, but do not present his examples. Focus on other examples that you develop or find. Go into enough detail that your audience will understand HOW the Influence principle is working within your example.

3. Describe how your principle is related to other concepts from your consumer behaviour text.

4. Suggest how your principle could potentially be used by marketers to increase firm profitability and/or consumer welfare. Do not spend time on the ways in which the industry is already using the weapons. Instead, focus on what industry leaders could do that they currently are not doing. That is, you want to provide specific, concrete, actionable suggestions for how managers could better use your principle.