Question: Read Chapter 16 Using Effective Promotions. Knowing what you have learned form this chapter explain how to build customer loyalty. Describe the promotional mix...how does

Read Chapter 16 "Using Effective Promotions". Knowing what you have learned form this chapter explain how to build customer loyalty. Describe the promotional mix...how does each of the different elements of the promotional mix influence customer loyalty? Looking forward to a thoughtful discussion!

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