Read Chapter $2$ and the Coke and Pepsi Case and answer the following questions for both Coke and Pepsi:

$1.$Where do we compete? $($External Analysis $$ Competitors, Customers, Suppliers$)$

$2.$What resources and capabilities do we utilize? $($Internal Analysis $$ Goals$/$Values$,$ Resources$/$Capabilities$,$ Structures$/$Systems$)$

$3.$What unique value do we bring? $($Competitive Advantage $$ Potential for above average profit$)$

$4.$How do we sustain our value? $($Sustainable Competitive Advantage $($Is it easy to imitate$)$

$5.$One key insight or interesting point for discussion. $($This can be based on something from the case or you can make a connection with some currrent event$)$