Read chapter $8$ Mini$-$Case $8$: Wild Foods. This case explores the product line extension process for a consumer packaged goods firm. Students should read the case study text and then answer the associated discussion questions.

$1.$ In the company$$s projection of their product line$$s likely success, what assumptions do you believe they$$ve made, and do you agree with all of them?

$2.$ What kinds of pre$-$launch marketing questions, about any of the $4$Ps$,$ do you have?

$3.$ What kinds of marketing research would you suggest for them to address your concerns?

Type your questions, and answers and submit them in a Microsoft Word document.