Read Chapter $9$ in Thompson, et al$.$

Read Illustration Capsule $9\mathrm{.}2$ How PepsiCo Puts its Ethical Principles into Practice.

Discuss the concept of using ethics as a competitive advantage. Address the following:

In what way did Pepsico use ethics as a driver for competitive advantage?

Include the three ethics policy components that were applied across the company$$s value chain as a culture of ethics allows all employees to focus their efforts on the ethical pursuit of corporate objectives without ambiguity.