Read Chapters 1, 2 and 3 from your class text. Write a paper that addresses the definition, and importance of understanding service markets, the need to change perspective on the unique characteristics of the service sector and the challenges faced by a company to facilitate change in implementing a service-based operation. Use the specific criteria listed below as a reference as to the sections and content of your paper. Assessment Criteria Checklist Points 1. Paper includes an introductory paragraph which introduces the reader to the service industry and a summary paragraph which highlights the main points of the paper. (5 points) 2. A section of the paper is devoted to the definition of Service Markets and provides a rationale for why a company should either remain in or expand into the service sector. Multiple examples from real world business examples in the text are included to support this section. (10 points) 3. Paper includes a section which identifies and explains the strategic components and purposes of service operations within a company. Examples are cited from the text to illustrate these components. (10 points) 4. Paper includes a section on how a corporation deals with the degree of change required in implementing service-based operations. Identifies specific linkage between change with a company involved with change and with production and service activities and methods used to implement change in that company. (10 points) 5. Written format is organized with use of subtitles for sections of the paper, writing style is grammatically correct, no spelling errors, complete sentence structure and paragraphs organized by sub topics. (5 points) 6. A minimum of 9 citations are used only from the text, including at least 3 from each of the first 3 chapters (i.e. 3 citations from Chapter 1, 3 from Chapter 2, and 3 from Chapter 3) Citations are noted with each citation listed with author and page number in parenthesis: i.e. (Young, p 34), with the page number indicating the specific page on which the citation appears in the text. (10 points) 7. Minimum of 10 word processed pages, 1.5 line spacing, and 12 point type. (10 points) Read Chapters 1, 2 and 3 from your class text. Write a paper that addresses the definition, and importance of understanding service markets, the need to change perspective on the unique characteristics of the service sector and the challenges faced by a company to facilitate change in implementing a service-based operation. Use the specific criteria listed below as a reference as to the sections and content of your paper. Assessment Criteria Checklist Points 1. Paper includes an introductory paragraph which introduces the reader to the service industry and a summary paragraph which highlights the main points of the paper. (5 points) 2. A section of the paper is devoted to the definition of Service Markets and provides a rationale for why a company should either remain in or expand into the service sector. Multiple examples from real world business examples in the text are included to support this section. (10 points) 3. Paper includes a section which identifies and explains the strategic components and purposes of service operations within a company. Examples are cited from the text to illustrate these components. (10 points) 4. Paper includes a section on how a corporation deals with the degree of change required in implementing service-based operations. Identifies specific linkage between change with a company involved with change and with production and service activities and methods used to implement change in that company. (10 points) 5. Written format is organized with use of subtitles for sections of the paper, writing style is grammatically correct, no spelling errors, complete sentence structure and paragraphs organized by sub topics. (5 points) 6. A minimum of 9 citations are used only from the text, including at least 3 from each of the first 3 chapters (i.e. 3 citations from Chapter 1, 3 from Chapter 2, and 3 from Chapter 3) Citations are noted with each citation listed with author and page number in parenthesis: i.e. (Young, p 34), with the page number indicating the specific page on which the citation appears in the text. (10 points) 7. Minimum of 10 word processed pages, 1.5 line spacing, and 12 point type. (10 points)