Read Closing Case $($page $436)$: $$IKEA Entering India, Finally!$$ and respond to the following questions

$1.$ Why was IKEA$$s international expansion strategy focus on the developing nation, India? $(25$ points$)$

$2.$ What important characteristics did IKEA find of the Indian customers that could be effectively used to make sure that their market entry into the country in $2018$ was as successful as it could possibly be$?(25$ points$)$