Question: Read Core Curriculum Reading: Marketing Intelligence. Question 1: What is the value of marketing intelligence? Question 2: Why do you think the success rate of

Read Core Curriculum Reading: Marketing Intelligence. Question 1: What is the value of marketing intelligence? Question 2: Why do you think the success rate of new-product launches is so low? Question 3: Why don't many firms spend the money to conduct marketing research? Question 4: What questions and objectives should marketers ask up front for each marketing research project

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