Question: Read Data, Data Everywhere. Provide one example of a business using data to improve its interaction with you ( e . g . , an

Read Data, Data Everywhere. Provide one example of a business using data to improve its interaction with you

(

.

.,

an online retailer may use your purchase history to recommend items that might interest you

) .

In response to your peers, discuss the importance of data to businesses as they seek new sources of value. Imagine what might happen if an online retailer confused you with a classmate because its data is poorly managed.

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