Question: Read each statement and categorize it by the market attributes and consumer types that characterize each product life cycle stage. Place each item in the
Read each statement and categorize it by the market attributes and consumer types that characterize each product life cycle stage. Place each item in the correct box on the chart.
Market Attribute
Consumer Types
Introduction stage
Growth stage
Maturity stage
Decline stage
Reset
Jonas
Jonas
Opportunities increase
Opportunities increase
Francine
Francine
Niche segment
Niche segment
Low sales
Low sales
Sylvie
Sylvie
Winnie
Winnie
Intense competition
Intense competition
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