Question: Read management FOCUS: Evolution of Strategy at Procter & Gamble. Discuss the evolution of Procter & Gambles strategy. Do you think P&G was reactive or

Read management FOCUS: Evolution of Strategy at Procter & Gamble.

  • Discuss the evolution of Procter & Gambles strategy. Do you think P&G was reactive or proactive in its approach to strategy in the late 1990s and early 2000s?
  • How would you characterize Procter & Gambles current strategy? What challenges do you foresee with the new strategy?

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