Question: READ: Mastering Strategy: Workshop 5: The Value System and be prepared to discuss in detail. Draw a value system for the Toy manufacturing industry (with

  • READ: Mastering Strategy: Workshop 5: The Value System and be prepared to discuss in detail.

  • Draw a value system for the Toy manufacturing industry (with LEGO toys product in mind)

  • Give examples of both forward and backward vertical integration that LEGO has already

    taken to improve profits.

  • What segments of the value chain, could LEGO use to capture more profits?

  • What is Horizontal Diversification and what advantages does it have? Give an example

    using LEGO.

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