Question: Read: New Coke case In 1 9 8 5 , Coca - Cola made a monumental product move: replacing its classic formula with New Coke,

Read: New Coke case

1985,

Coca

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Cola made a monumental product move: replacing its classic formula with "New Coke," a sweeter flavor designed to compete with Pepsi's rising popularity. Despite positive blind taste tests, showing consumer preference for New Coke, the launch was a colossal failure. The public outcry over the removal of the original Coke was immense, forcing the company to reintroduce the original formula as "Classic Coke" just months later.

Read New Coke Case.pdf Download New Coke Case.pdfand prepare to discuss during Lecture

2

Where are the marketing implications of introducing New Coke.

Where did market research fail in this case?

What would you do if you were a market researcher?

Was it necessary to re

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formulate New Coke?

What are the lessons learned?

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