Read on the Internet case study TYLENOL Continues Its Battle for Success. Type that on the Internet and use the first link.

Answer:

1. Johnson & Johnson was a leader in recognizing key stakeholders and in developing a credo for appropriate conduct. Why do you think that there have been a number of failures in product safety even though the company has tried to be responsible?

2. Even though Johnson & Johnson has received many awards for ethically and socially responsible conduct, why do you think that they are being investigated for responding too slowly to the most recent product recall crisis?

3. Johnson & Johnsons over-the-counter drugs such as Tylenol products have many risks associated with them in product quality and safety. How would you suggest Johnson & Johnson gain more control and decrease the possibility of misuse, safety defects, and other harmful consequences?