Read Porter and Kramer's 2011 article, "Creating Shared Value," in Harvard Business Review, volume 89, issue (1/2), pages 6277. As stated above, you can access this article in the Resources.Write a 34-page critical evaluation of the article. A critical evaluation provides you the opportunity to think critically about a topic presented in scholarly literature, evaluate an author's point of view, and synthesize the new information into your current paradigm of knowledge and understanding. A critical evaluation is NOT an article summary. You are expected to critically analyze what you are reading and support your analysis with appropriate citations and references to other academic sources. For this assessment, address the following components in regard to the article:

• Correctly identify the issue or issues addressed by the author, related to the value of customer relations.
• Identify ethical and regulatory considerations.
• Evaluate the economic significance of the issue presented by the author, related to creating shared value.
• Correctly identify the author's purpose or purposes related to creating shared value.
• Evaluate the author's arguments and conclusions for creating shared value in a specific firm.
• Draw your own conclusions on value creation by applying relevant data, facts, theories, and economic principles from the article and other reading you have done.

Be sure to use correct APA format for your in-text citations and reference list. Use the resources provided to help you properly cite and reference your sources and avoid plagiarism. Remember that Wikipedia is not an appropriate source to use in an academic paper.Additional Requirements

• Written communication: Written communication should be free of errors that detract from the overall message.
• APA formatting: Your paper should be formatted according to APA (6th edition) style and formatting.
• Length: 34 typed and double-spaced pages.
• Fontandfontsize:TimesNewRoman,12point.

This paper must address the following:

Create a critical evaluation of an article using supporting relevant data, resources, references and economic principles.Assess the impact of ethical and regulatory considerations. Analyze the issue or issues related to creating shared value.

• Evaluate the economic significance of the issue or issues related to creating shared value.
• Analyze the author's point of view and purpose or purposes for addressing creating shared value.
• Analyze the author's arguments and conclusions for creating value in a specific firm.