Read Snickers: You$$re Not You When You$$re Hungry and Snickers$$ Brand is Asking America$$s Help to Bar Hunger. In your journal assignment, address the following:

Discuss the role of public relations in this integrated marketing campaign. In this scenario, did public relations and marketing work collaboratively to relay a cohesive message? How so$?$

What strategies or tactics were used to do this successfully?

Discuss the relationship between public relations and marketing.

What key performance indicators $($KPIs$)$ do you think you would be looking for in this scenario?

Recommend changes that would create a stronger, more cohesive message.