Read Strategic Management in Action Cases: Case #$1$ Driving for Success

a$.$ Explain Toyota's keys to success.

b$.$ Analyze the Toyota Production System and how it gained Toyota a competitive advantage.

c$.$ What would happen if Toyota launched marketing campaigns praising the highly innovative and sporting styling of a Camry $($a fairly conservative model$)?$ How would consumers react to that message which seems inconsistent with the car's styling?

d$.$ Why do you feel that Toyota launched its Scion car $($low priced model$)?$