Question: Read, study, and analyse the Case Study: H&M in fast fashion: continued success? Using strategy visual models, theories, concepts, examples, and terms, plus any data,

Read, study, and analyse the Case Study: H&M in fast fashion: continued success?

Using strategy visual models, theories, concepts, examples, and terms, plus any data, facts, and figures from your own research beyond the Case Study, present your strategic analysis of H&M, answering the following three (3)

1 How has H&Ms strategy succeeded in being different from its competitors?

2 The Case Study shows that H&Ms strategy focusses on many separate functions: (i) store operations and management; (ii) marketing and social media; (iii) design; (iv) purchasing & CSR; (v) logistics; and (vi) HRM. Choose ONE of these functions, analyse how your chosen function is crucial for H&Ms strategic success, and how this function can be improved in the future.

3 H&Ms strategy is to continue to grow internationally. How can it achieve this in the future, in such a competitive industry?

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