Question: Read the 1 article on Canvas called How an Ad Campaign Invented the Diamond Engagement Ring Industry 1. How did DeBeers invent the Engagement Ring

Read the 1 article on Canvas called "How an Ad Campaign Invented the Diamond Engagement Ring Industry" 1. How did DeBeers invent the "Engagement Ring Industry" in the US? What were the major strategies and tactics that it used to achieve this success? 2. How did the company replicate its success and change the "engagement industry" in Japan?" 3. How is the strategy working in Brazil? In China

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