Read the abstract from a research study that was conducted in 2015 by Josi (2015). Answer questions 1.1 to 1.7 and ensure that you apply your answers to this specific case study.

Social media has grown beyond its original purpose of connecting people all over the globe. Today, the ease of interacting with millions of social media users in a cost effective and real-time manner has given rise to the creation of highly engaging online content by users from diverse professional and personal backgrounds.

The millennial generation is largely engaged in creating and viewing video content on popular video hosting websites such as YT . Due to the availability of inexpensive mobile and wireless internet to the millennial generation in the United States, the reach of YT content is enormous and the reaction of YT users to the videos is measurable. A comprehensive research by Statista.com shows that 53.6% of high-school graduates (graduated in June 2015) consider YT as the YT social networking website. In comparison,Twitter.com and Netflix.com attract 36.9% and 39.3% of the online population, respectively (Statista.com, 2015).

This thesis uses a statistical technique to measure the correlation between attributes characterized by the techniques used by twitter reviewers and the metrics indicating the response of the audience to these reviews. Our research methodology can be explained in two parts: First, we classify video attributes crucial to the YT content creators and brand managers of the smartphone industry. We classify the video attributes as dependent variables (views, likes, dislikes, shares, comments, subscriptions) and independent variable (audience response to YT adverts).

Did the researcher conduct a qualitative or quantitative study? Provide evidence from the abstract to support your answer.