Question: Read the Amazon.com, 2018 case study. Create a SWOT analysis for Amazon based on the case study. Define two or three items for each quadrant

Read the Amazon.com, 2018 case study. Create a SWOT analysis for Amazon based on the case study. Define two or three items for each quadrant of the SWOT. In a 500-750-word paper, describe the strategic decisions facing Amazon and recommend strategic actions. Address the following in the paper: Briefly summarize the key business sectors currently in the Amazon portfolio. Make recommendations for the strategic choices that will work best for Amazon in the next 5-10 years based upon your assessment of strategic issues and problem. Recommend three to five business strategies focusing on the elements of the marketing mix (product/service, price, promotion, place [distribution], people, processes, and physical evidence) to justify your choices. Include the SWOT analysis as an appendix for the paper.

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock blur-text-image

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

Please help. I will give thumbs up. The purpose of this assignment is to explain the marketing decision-making process and to assess strategic issues and problems associated with marketing. Amazon...

The purpose of this assignment is to explain the marketing decision-making process and to assess strategic issues and problems associated with marketing Amazon began in the late 1990s as an online...

The purpose of this assignment is to explain the marketing decision-making process and to assess strategic issues and problems associated with marketing. Amazon began in the late 1990s as an online...

I would really appreciate it if this wasn't answered from just copying and pasting another Chegg answer. Really need help. Amazon began in the late 1990s as an online bookseller in a highly...

Read the Amazon.com, 2018 case study. Create a SWOT analysis for Amazon based on the case study. Define two or three items for each quadrant of the SWOT. In a 500-750-word paper, describe the...

Amazon has also been accused of driving booksellers like Borders out of business and creating an online sales juggernaut that has pressured Walmart, Target, and other large retailers into creating...

I would really appreciate it if this wasn't answered from just copying and pasting another Chegg answer please. PLEASE answer all questions. To the person just copy pasting their answer from other...

You are a manufacturer of automotive replacement parts. Three of your many suppliers handle 80 percent of your component parts. The company you represent constantly talks about the potential benefits...

On May 15, 2017, Amazon.com eclcbrated the 20anniversary of its initial public offcring (IPO). Over the preceding two decades, Amazon had grown from a small e-commerce startup to the fourth largest...

this is the case reference and I attached the question below. please use this as a reference Given the slowdown in the Chinese economy and intensified domestic competition, the Chinese e-commerce...

Use the data for Ancor international, Inc. to prepare a trend analysis of net sales, net income, and total assets. Excel should be used to prepare the analysis? Ancor International, Inc. Financial...

Review the key concepts of addressability, interactivity, accessibility, and control, and explain how a marketing strategy focused on new digital media differs from a marketing campaign reliant on...

1 . Compute Oracle s long - term debt to shareholders equity ratio for May 3 1 , Year 8 and Year 7 . Identify the increases in shareholders equity in Year 8 from share - based compensation plans....

Read the articles on journaling and review the template provided. Identify what approach, to journaling, in the articles you found useful and why. Post to the discussion forum that you have reviewed...