Read the Article and answer the following question Burger King (often abbreviated as BK) is an American global chain of hamburger fast food restaurants headquartered in the unincorporated area of Miami-Dade County, Florida. The company was founded in 1953 as Insta-Burger King, a Jacksonville, Florida-based restaurant chain. The Burger King menu has expanded from a primary offering of burgers, French fries, sodas, and milkshakes to a larger and more diverse set of products. In 1957, the Whopper was the first significant addition to the menu; it became Burger King's signature product. As of December 31, 2018, Burger King reported it had 17,796 outlets in 100 countries. Nearly half are located in the United States, and 99.7% are privately owned and operated, with its new owners moving to an almost entirely franchised model in 2013. BK has historically used several variations of franchising to expand its operations. The way the company licenses its franchisees varies depending on the region, with some regional franchises, known as master franchises, responsible for selling franchise sub-licenses on the company's behalf. The company also has a character named The Burger King, created as the advertising mascot for the international fast-food restaurant chain Burger King. Burger King adopted a persona for their character as the “cool youngish uncle,” The character has been used in numerous television commercials and advertising programs. The company already has a presence in many South Asian countries such as India, Pakistan, Sri Lanka, Nepal, and the Maldives. Burger King, a US-based second-largest quick-service burger chain globally, has opened its first outlet in Dhaka at Road # 11, Banani, on Friday, December 9, 2016, joining giants like KFC and A&W have already made their footprint into the country. Tiffin Box Limited, a subsidiary of the Bangla Trac Group, has got a master franchise in Bangladesh for the US-based fast-food giant. Then the US Ambassador to Bangladesh, Ms. Marcia Bernicat, inaugurated Burger King's outlet at Banani. Thanking the restaurant authority, Ms. Bernicat said, "The United States remains Bangladesh's top-rated trade partner and investor, and I look forward to continuing the investment opportunity." "The restaurant would satisfy the people with an appetite for world-class fast food," the US envoy hoped and emphasized the US-Bangladesh trade. In Bangladesh, the official franchisee said that "Dhaka is a fast-growing QSR (quick-service restaurant) and restaurant market, where customers have demonstrated demand for exciting new brands and tastes like Burger King." "As such, we believe that the Burger King brand, with its strong positioning and compelling menu offerings, will generate local excitement," it added. The restaurant features remarkable chefs who were exclusively trained. Burger King prides itself on the fantastic ambiance, and their diversified food menu, including their signature item, the flame-grilled Whooper, will be a crucial menu attraction for local customers. Currently, Burger King is operating with 9 outlets in different localities in Dhaka. In Banani Road # 11, Gulshan-2, Mirpur Section-2, Dhanmondi Satmasjid Road, Dhanmondi Simanto Shambhar, New Market (Balaka Bhaban), Jamuna Future Park, Bashundhara Residential Area, and Uttara Sonargaon Janpath outlets. Apart from selling the offered products in their outlets, Burger King is also delivering their food through their websites and integrating with online-based food delivery service providers such as Foodpanda and others. Furthermore, on different occasions, Burger King also partners with additional Mobile Financial Service (MFS) Providers and Banks such as bKash, and United Commercial Bank (UCB) to offer Cashback offers and other incentives to attract the customers to avail the different product offers. The brand also promotes its products through Social and Digital platforms such as through its pages on Facebook, Instagram, LinkedIn, and Tinder. Furthermore, during the ongoing Covid-19 Pandemic situation, the brand extensively promotes its customers the free home delivery services that the customers can use by visiting their official pages in the different Social and Digital Mediums. At present, Burger King in Bangladesh has product offerings under Flame-Grilled Burgers, Chicken Burgers, and Fish Burger. In addition, sides, Desserts, and Beverages are also served along with a wide range of Burgers. Tiffin Box Limited, the franchise owner of “Burger King” in Bangladesh, envisions opening more outlets in Dhaka. In addition, soon opens new outlets in other cities, effectively meeting the needs of the customers in the country.Some of Burger King’s recent advertisements in Bangladesh To better answer the following questions, please reference the brand’s different internet sources, e.g., website, Facebook pages in Bangladesh, and other references.

Question # 1 [12 marks] Suppose you are the Manager of Burger King’s outlet in Banani, Dhaka. Due to the COVID-19 pandemic, the overall sales of the brand in Bangladesh have reduced significantly. The management is very much aware of this situation and has defined the situation and has asked you to analyze in detail the “Micro Environment” factors so that the Top Management can have a comprehensive idea about the issues regarding the Micro Environment and deal with it accordingly. Therefore, explain the factors in detail with appropriate reasoning.

Question # 2 About the Product and Service Classifications and falling into the category of “Consumer Products,” discuss what type of consumer product the product offerings of Burger King’s products fall into and explain with appropriate reasoning the reason for choosing the specific type.