Read the article assigned this week entitled Graham, C$.$ & Kennedy, R$.(2021).$ Quantifying the target market for advertisers.

This article discusses the ability to analyze various data points around building up a target market for advertising. In this case analysis paper, answer the following questions:

What was the central research conducted in the article?

How did the authors describe the ability to quantify target markets?

What do you think are the advantages of the approach of using this framework for building a target market? Name at least $2.$

What do you think would be $2$ challenges for using this method in targeted marketing?

Summarize what you learned new about targeted marketing from this article overall

This paper should adhere to APA formatting guidelines, including double spacing and a $12-$point Times New Roman font. A title page and reference page are required, but they do not count towards the minimum $3-4$ page length. At least $3$ references, including the original article, should be included in the paper.