Read the article below and answer ALL the questions that follow:

Caring for Botswana

Serving as the countrys companion for healthier, happier lives, the Botswana Medical Aid Society (Bomaid) is a leading

private medical provider. Known for its stability, the countrys warm, dry climate and lack of surface water means that

Botswana benefits from a minimum amount of the tropical diseases that are so prevalent in other African countries.

That being said, as with many developing countries, Botswanas healthcare systems are primarily designed to handle

acute decisions and diseases. Since 1966, the country has been carried on an upward trajectory of rapid economic

growth, with an attendant ageing population. With this improvement and Botswanas steadily strengthening position as an

upper middle-income country, the health sector has taken significant strides in the implementation of universal healthcare

access for the majority of the population.

Nevertheless, the growing ageing population, combined with the threat of non-communicable and fatal intestinal and

respiratory diseases continues to put further strain on the countrys healthcare services, alongside the threat of HIV/AIDS

as an epidemic that still plagues Botswana today, despite boasting one of Africas most advanced treatment programmes.

The latest onslaught of the COVID-19 pandemic has also further complicated the system, with a lack of resources and

widespread significant disruption of services.

The countrys public health policy comprises basic health services in small primary care facilities dotted throughout

villages with a population of over 500 people, alongside the two major national referral hospitals at Francistown and

Gaborone. The system operates within a decentralised network of primary healthcare facilities. Turning to the private

sector, Botswana hosts an increasing number of private medical clinics to coincide with the development of the urban

upper class. This predominantly comprises specialists operating within private health businesses.

Enter the Botswana Medical Aid Society (Bomaid).

With a reputation as the medical aid you can trust, Bomaid is the private medical provider whose comprehensive

services cover the livelihoods of our 85,000 Botswanans. Designed to inspire confidence, Bomaid serve private,

institutional, and individual customers with an extensive product range. The company is self-administered and operates

as a fully accredited member of the Board of Healthcare Funders (BHF). As a non-profit organisation established in 1970,

Bomaid was founded by a consortium that sourced its initial membership from audit firms, parastatals and Botswanas

banking sectors. These businesses gathered with the aim of pooling funds to assist their employees in defraying medical

expenses.

After officially celebrating their 50th anniversary just last year, Bomaid represent Bostwanas oldest private medical aid

scheme. It is this longevity that attests to their success and esteemed reputation in the sector, combined with their

prioritisation of both innovation, and excellence.

Our mission is to provide competitive and diverse health care solutions for members through innovation and excellence.

Bomaid leads with the mission to provide competitive and diverse health care solutions to its members. It achieves this

through the implementation and offering of various health plans geared towards corporate or individual Bomaid clients,

with customisation available to suit corporate requirements. These are divided into three categories comprehensive,

outpatient health plans, and plans suited specifically to international students. Comprehensive plans are tiered to cover

three levels of medical services, ranging from entry level to executive, beginning with basic affordable health options for

outpatients.

Meanwhile, Bomaids international student health plan, known as the Bomaid International Student Scheme (ISS), is a

comprehensive student medical cover that guarantees access to medical care both locally and abroad. Available as an

annual subscription to learners studying either locally or regionally, this plan represents the most convenient and

affordable way to provide for student healthcare. Lastly, the outpatient health plan is an extensive scheme that

encompasses a full range of benefits as standard. This ranges from consultations and dental work to traditional healing

and funeral benefits, with a whole host of others in between.

Outside of the framework of these plans, Bomaid also cover out of hospital, in hospital benefits, dread disease benefit,

managed care, and value-added benefit. To deliver this extensive coverage, Bomaid relies on a varied and

comprehensive network of service providers across Botswana.

Returning to the importance of innovation at Bomaid, in 2021, the company reviewed the benefit enhancements of their

schemes to ensure alignment with the United Nations Sustainable Development Goals on health and wellness. These

revisions included expanding access to essential medicines and vaccines, by extending the flu vaccine to all Bomaid

members and providing Vitamin B and calcium supplements to members aged 50 and above who are on chronic

medication. Amendments and improvements were also made within access to reproductive healthcare services,

combatting HIV/AIDS and TB, reducing mortality rates from non-communicable diseases and new-born and child mortality.

As evidenced by the health plans tailored to cater to this exact demographic, Bomaid place a huge amount of value on

education and have recently launched a graduate training programme with post-graduates to develop their skills. This is

in a bid to combat the talent and skill shortages that face Botswanas health sector that are particularly prevalent within

both clinical skills and administration.

Question Two (10 Marks)

Consider the facts presented in the case study above. What has led to the success of Bomaid?