Question: READ THE ARTICLE BELOW AND ANSWER THE QUESTIONS THAT FOLLOW: BIG LEADERSHIP SHAKE - UP AT SAMSUNG 7 December 2 0 2 1 Samsung Electronics
READ THE ARTICLE BELOW AND ANSWER THE QUESTIONS THAT FOLLOW: BIG LEADERSHIP SHAKEUP AT SAMSUNG December Samsung Electronics Co is combining two of its three business divisions and appointing new leaders to replace its three cochief executive officers in its biggest management shakeup since The reorganization, decided under the oversight of defacto leader and Samsung heir Jay Y Lee, will see the consumer and mobile divisions merged into a newly formed SET Division, to be led by JongHee Han. Promoted from the companys TV research and development team, Han succeeds coCEOs Dongjin Koh and Hyunsuk Kim, who had respectively led the smartphone and consumer appliances groups. Kyehyun Kyung is stepping in to lead the companys Device Solutions group, which encompasses its key semiconductor business lines such as memory, logic processors and chipmaking for outside customers. Todays announcement shows the company keeps its performancedriven culture, said Kyungmook Lee, professor of business management at Seoul National University. It also shows Jay Y Lees willingness to more actively engage in management. Since he was released from prison in August, Lee has gotten involved in major decisions for the company and recently traveled to the US to conclude and announce plans for a $ billion plant in Taylor, Texas. Page of He is currently on a trip to the Middle East, where Samsung Electronics and Samsung C&T are participating in multiple projects. The consolidation of consumer offerings under one umbrella simplifies the companys operational structure and may help the South Korean electronics giant better compete with US archrival Apple Inc. Apple uses one OS for phones, PCs and TVs and its products show seamless integration, professor Lee said. Samsungs IT products, however, lack such seamless integration between phones and gadgets. The merger between its consumer and mobile divisions, which have until now operated independently, may help fix this issue. The fact that the merged SET unit will be overseen by someone from home appliances rather than the smartphone business suggests that the company probably thought the mobile unit needs a lot of improvement and consolidation, said Daiwa Securities analyst SK Kim. Samsung remains the worlds biggest smartphone maker with market share, according to the latest data from IDC. As part of the reorganization, Samsung also announced that Hark Kyu Park will be its new chief financial officer, having previously held a post in the Device Solutions team. Samsung Electronics shares rose after the announcement, though they remain more than down for the year. Source: MyBroadband,
QUESTION TWO In light of the changes taking place as per the article, describe two management theories that would be effective towards Samsung.
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