Read the article below and then answer the $4$ questions as indicated.

Even if you have the best product or service in the market, offered at a competitive price, it won't matter much if you can't sell it and yourself. Here's some ways how you can get better at this crucial skill. It might seem like this goes without saying, but it helps if the product or service you're selling is actually of good$-$quality.

This is important for several reasons. First, if you sell something amazing that really helps people, it will build your confidence. It's important to believe in $$your$$ value first if you want to convince someone to believe in it as well. You will then have no problems asking anyone to pay the price you're asking. Once you know that you're selling something amazing, it will be much easier to be confident in your sales calls and meetings. Remember that in the end, selling is all about making a human connection. The way you present a product to someone makes all the difference between a major flop and a best seller. The best way to sell yourself is to tell a story $$ but not just any story.

As author and leadership expert Simon Sinek said in a TED Talk, "People don't buy what you do; they buy why you do it$.$ "For example, if you're selling accounting software for small businesses, don't base your marketing and sales pitch on the fact that you sell the best accounting software there is$.$ Always start with the client and the problem you're solving for them.

Another point that helps, your goal is not to use fancy jargon in order to sound smart, but to get the client to understand you and why they need to buy from you. The simpler language, the better.

A quote famously attributed to Albert Einstein sums up well how you should discuss your product or service: $"$If you can't explain it to a six$-$year$-$old, you probably don't understand it yourself." Consider your clients are six years old. That's how you should position yourself. But don$$t talk down to them, just use the best words that do the job without being complicated or $$techy$.$ One of the most difficult parts of sales calls and meetings is the questions you get after your pitch. Knowing what questions you can anticipate can make a major difference in how you're perceived and whether the meeting ends up with a sale. There are always questions you cannot predict. However, you should be able to anticipate the most common questions after awhile.

One of the biggest lessons in sales is that people don't really buy what you're trying to sell them. For example, if you run a social media marketing agency, you might have a prospective client who is interested in your services. On the discovery call, however, you could find out that they want to outsource social media marketing because they want to spend more time with their family. When you present your offer, focus on the thing they really need. Offer to give them more time with their family by taking a chunk of work off their plate. Don't be afraid to reuse their exact words. You will come off as more empathetic, and you'll get one step closer to winning their business. At the end of the day, sales is all about making a connection with people. You need to be able to sell yourself, as that's how you can earn consumers' trust. And once you have trust, you can sell your product successfully.

$.$Source: This case has been based on the article The Art Of Selling Yourself: Six Ways To Maximize Sales With Ease by Dimitri Akhrin, Forbes Councils Member and posted in Forbes on Aug $31,2020.$The Art Of Selling Yourself: Six Ways To Maximize Sales With Ease $($forbes$.$com$)$The Art Of Selling Yourself: Six Ways To Maximize Sales With Ease

Question $1$

$1$

Point

Case Study Question $.$ High quality product always sells itself.

True

False

Question $2$

$1$

Point

A person$$s communication style and personality are not related.

True

False

Question $3$

$1$

Point

Sales presentations are most successful when they are $\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_$

About all the benefits of the product

About the Features of the product only.

About the product features aligned to the customer needs$/$wants

About the quality

Question $4$

$1$

Point

Case Study question $-$ A salesperson's confidence is built on $\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_$

Selling good quality product

all of the above

Knowing the answers to the questions

Your knowledge of the product

Question $5$

$1$

Point

The most important last step in writing to the customer is that the salesperson $\_\_\_\_\_\_\_\_\_\_\_\_$

never uses messaging

uses a template approved by the company

tells the customer their name.

proof reads before sending

Question $6$

$1$

Point

What is the very best way that a salesperson grows their prospects? $\_\_\_\_\_\_\_\_\_\_\_\_$

deleting the customers they already sold something to$.$

growing and paying attention to their network.

convincing the company they work in to implement a CRM system.

Question $7$

$1$

Point

In Chapter $5$ we studied Communication Styles. We watched a video that used birds