Question: Read the article found here: VALS | Black Americans | SBI (strategicbusinessinsights.com)Links to an external site. and answer the following questions. 1. What type of
Read the article found here: VALS | Black Americans | SBI (strategicbusinessinsights.com)Links to an external site. and answer the following questions. 1. What type of segmentation approach is the basis for VALS? 2. How do Black Americans differ from Americans as a whole according to this article? 3. What differences are found in the VALS framework for Black Americans? 4. Provide a brief description of the 2 groups with the highest % of black representation. 5. How can this information be of use to marketers
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