Read the article from the Galileo library entitled: Customer Rage: Triggers, Tipping Points and Take-outs by Paul G. Patterson, Janet R. McColl-Kennedy, Amy K. Smith, and Zhi Lu.

Of the three rage behaviors mentioned in the article, which one have you seen or heard someone use in a conversation when relating to business service?

Do you feel that the service industry on a broad range conducts their service marketing to conclude with high customer approval? If so, why? If not, give examples on how to improve.

What differentials are noted in the article concerning the countries? Do consumers feel the same globally?