Read the article, HBR How Luxury Brands Can Beat Counterfeiters? https://hbr.org/2019/05/how-luxury-brands-can-beat-co.. a. Explain what strategies do luxury
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Read the article, HBR How Luxury Brands Can Beat Counterfeiters? https://hbr.org/2019/05/how-luxury-brands-can-beat-co.. a. Explain what strategies do luxury brands use to fight counterfeiters and ensure customer loyalty.
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