Read the article "How brands show what actually matters to them" on https://strategyonline.ca/2020/06/02/how-brands-show-what-actually-matters-to-them/.

Discuss how the author has structured their article and determine the quality of their argument. Should you rely on this article? How would you use the information contained in this article? Did you learn anything? Do you disagree with anything? Look at the following:

• Rhetorical style(s) and techniques
• Tone and language choices
• Sentence structure
• Context

Answer rating: 100% (QA)

The author has structured their article in four main sections an introduction that sets the context and the main topic of the article a body that discusses how brands have responded to the issues of r... View the full answer