Read the article: The Effectiveness of Marketing Communication and Importance of Its Evaluation in an Online Environment by Anna Krizanova et al (2019) This article describes and measure the effectiveness of effectiveness of communication. Your report should review this article, analysis of the effectiveness of the IMC strategy (online version) for Hotel industry, offering critique and suggested revisions (if necessary). You are required to search additional information related to hotel business (online) and other competitors available with the context.

please access the article from The Effectiveness of Marketing Communication and Importance of Its Evaluation in an Online Environment (mdpi.com)

Answer rating: 100% (QA)

Step 13 The building trade has become progressively competitive in recent years so as to vie hotels should use effective selling communication IMC ways this can be because of the very fact that online ... View the full answer