Read the article The Perils of Generational Segmentation...(http://adage.com/article/agency viewpoint/perils-generational-segmentation/30780/). What does the author note as the two biggest problems with generational segmentation? How does what you learned in Chapter 5 solve the problems and help marketers to be better at segmentation in the future?

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The author notes that the two biggest problems with generational segment ation are that it s too broad and it s too narrow He says that it s too broad because it l umps together people who are very different and it s too narrow because it focuses on one generation ... View the full answer