Question: Read the article What is the right supply chain for your product? By Marshall L . Fisher Answer the following questions: 1 . Why do

Read the article "What is the right supply chain for your product? By Marshall L. Fisher
Answer the following questions:
1. Why do functional items not have great profit margins? Why do innovative items have a short life cycle? Explain.
2. How and why do supply chain functions, physical and market mediation, and function costs differ with innovative and functional products? Explain.

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