Question: Read the attached case study and answer all questions. You are expected to show your own creativity, critical thinking and analysis based on strong argumentation

Read the attached case study and answer all questions.
You are expected to show your own creativity, critical thinking and analysis based on strong
argumentation combining theory and practice
Explain why baby nappy producers, such as P&G and Unilever, may have dismissed
this product idea?
b) Explain why this may have been short sighted?
2. What changes in the external environment has led to this new business opportunity?
3. What potential strategic alliances should the business explore?
4. Was the team correct to dismiss the baby nappy market so readily?
5. Discuss the different types of services that can be developed around the core
technology concept.
6. Explain why you would or would not invest 10 million of your own money in this new
business?

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