Read the attached Case Study on Amazon.com, 2016. The Case Study and enclosed questions will be used to guide your completion of the Final Project Paper and Presentation. Create an outline of the topics you will discuss to complete your Final Project.

. Assignment Format: MS Word Document Submission Format: Blackboard Submission Length: Minimum 2 pages Citations Required: No references at this time

Case Study for Final Project Paper & Presentation Amazon.com, 2016 (Wells & Ellsworth, 2017) On January 28, 2016, Amazon announced record 2015 operating profits of $2.2 billion on $107 billion of sales, and the markets responded with cautious optimism. For years, founder and CEO Jeffrey Bezos had prioritized growth and investment in new business areas over profits, but pressure from analysts was mounting as growth was slowing and profits were failing to materialize. In 2014, Amazon had recorded a net loss of $241 million on revenues of $89 billion, in stark contrast to China's leading Internet player Alibaba, which reported $3.9 billion of net income on revenue of $12.3 billion. While Alibaba was a third-party marketplace with no distribution or inventory holding, Amazon's business model was more diverse. Amazon was primarily an online retail department store, offering a wide range of product categories, but it also maintained a significant third-party marketplace where it offered shipping, customer service, payment processing, and return services to independent retailers. Amazon also offered software and cloud storage services, online video streaming, and its own line of electronic hardware (mobile, e-reader, and smart television products). In addition, Amazon published books, hosted its own app store, funded video content development, and operated Amazon Prime, an annual membership program with a wide range of benefits. Indeed, Amazon's activities overlapped with those of Apple, Google, eBay, Alibaba, and many other companies. Amazon provided little information on the profitability of its lines of business, many of which were believed to be unprofitable. (p. 1)

Which businesses drive Amazon's current growth? Discuss at least three.

What are the business and supporting technology strategies behind those businesses? Discuss at least three -- preferably the ones that support the business you are discussing.

Which businesses will drive Amazon's future growth? Discuss at least three.

What will be the business and supporting technology strategies behind future businesses? Discuss at least three -- preferably the ones that support the business you are discussing. Would the investments Amazon was making in market share eventually translate into profits or would another major competitor or business model replace Amazon?