Question: Read the Benetton Case that is attached and then answer the following questions. What are the basic objectives of advertising? What are the advertising objectives

Read the Benetton Case that is attached and then answer the following questions.
What are the basic objectives of advertising? What are the advertising objectives of Benetton?
Discuss the pros and cons of the shock advertising campaign that Benetton used for many years.
Do you agree with Benettons decision to drop the use of shock ads and return to the use of more conventional ads?

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