Read the case and do the following: 1. Do an External Analysis to discover the Opportunities and Threats; include a 5 Forces Analysis and Key Success Factors: General External Environment include all areas which could impact the overall economy and companies in general Industry Environment identify and discuss the industry in which Starbucks operates must include 5 Forces Analysis Competitor Analysis who are Starbucks direct competitors? 2. Do an Internal Analysis to discover the strengths and weaknesses of Starbucks: Core Competencies - identify 2 to 3 competencies; include a lacking core competency if you discover one. Evaluate the Value Chain - where is there strength in the value chain and where can the chain be improved. 3. Take the strengths, weaknesses, opportunities and threats and layout a SWOT matrix.