Read the case & answer the questions based on the case: XYZ Corporation, a leading manufacturer of electronic gadgets based in the United States, is considering expanding its operations into the European market. After conducting extensive market research, the company has identified France as a lucrative market due to its growing demand for high$-$tech consumer electronics. However, XYZ Corporation's management team is faced with the decision of selecting the most suitable mode of entry into the French market. Questions: a$.$ Discuss the strategic implications of licensing or franchising as potential modes of entry for XYZ Corporation. How would these approaches impact the company's control over its products and brand image? $(5$ Marks$)$ b$.$ Considering the nature of XYZ Corporation's products & its desire to maintain a high level of control over its operations, would setting up wholly$-$owned subsidiaries be a suitable mode of entry into the French market? Justify your answer.