Question: Read the case below and answer all questions that follow please. Case Study of Putron Asia Limited With its headquarters in the US, Putron Asia

Read the case below and answer all questions that follow please. Case Study of Putron Asia Limited With its headquarters in the US, Putron Asia Limited is a High Tech company of 1,500 employees based in Hong Kong with subsidiaries throughout Asia Pacific. Their major business is selling computer products in the Asia Pacific region. In order to cope with the business growth in Hong Kong, they are now facing a number of employee development issues. The aim of this case is to identify and recommend appropriate learning and development solutions. This is Putron Asias current situation Putron Asia has recently lined out its strategic plan with the management initiative to increase sales turnover by 100% in the next 12 months. Putron Asia has a very strong position in maintaining their business model in selling direct to corporate customers (corporate customers refer to company with at least 500 employees and above). From the Customer Service Survey, customers have indicated that they are not happy with Putrons after sales service. Customers complained that product delivery takes longer than promised. Customer service staff responded that they are not familiar with the new order processing system. Due to the rapid increase in the number of sales people, sales managers have difficulties managing their new staff. It is very obvious that sales management skill is not sufficient. Meanwhile, in order to meet the target of 100% sales growth in the next 12 months, there is a plan to implement an online sales service to handle accounts in Small Medium business (Small medium business refers to company with 100 employees and below). From senior managements perspective, it is important to train managers internally instead of hiring from outside. However, it is also very true that there is not enough time for Putron staff to be trained as they have a lot of tasks ahead of them in achieving the objective of 100% sales growth. You are Karen Wong, the Director of Talent Development. You are required to recommend to senior management the training plan for the next twelve months. As Karen Wong, write an analysis in not less than 500 words on the learning and Development situation of Putron Asia emphasizing the following aspects:

a. Training needs analysis (6 %)

b. Considerations in training customer service staff (4 %)

c. Considerations in training sales staff (6 %)

d. Evaluation of the effectiveness of the two different training programmes? (16 %)

e. How would you go about selling the training plan to the staff? (8 %)

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!