Read the case below and answer the question that follow. Assume you are the marketing manager for the Wello Family cargo bike and are writing the marketing plan to launch this product into the Canadian market for the fiscal year starting May 1, 2021. __________________________________________________________________________ Introducing the Wello Family cargo bike, the very first electric cargo bike powered by the sun! The Wello Family cargo bike is an emissions-free urban transportation solution that makes urban commuting and shopping highly efficient. The Wello Family is powered by an electric motor that can reach speeds of 35 km/hour. It is equipped with an electric battery that is good for a range of up to 100 km per day. The battery can be recharged by plugging into a household outlet OR from solar panels built into the bike roof. Light and compact, this three-wheeled bike is designed for an adult driver and one adult passenger OR two kids in the back. You can also convert the back seat into a trunk to hold your shopping. The small size of the Wello Family makes it easy to park in big cities. The roof gives you protection on rainy days. The Wello Family is designed to send data including your average speed, distance traveled, amount of solar power used - back to the company, so Wello will know when to schedule vehicle maintenance. Made in France Price: C$12,500

What message appeal and creative execution / tactical considerations would you recommend and why?