Read the case below and answer the questions that follow

Favorable Job Attitudes make for Profitable Organizations Your friend Karen has recently been employed by Ravrod Company Limited as a Production Supervisor for one of its critical products, Ravrod Rum Cake. The rum cake has been Ravrods flagship product for many years but has recently experienced a decrease in demand. The reasons cited for this include inconsistency in quality and increased competition. One of the first things Karen observes, is the tardiness of the staff; consequently, she implemented an attendance monitoring mechanism, which required all staff to have their timecards stamped upon arrival. Most staff have been cooperative; however, Mark is very annoyed by the new procedure. He thinks Karen is micromanaging and as a consequence, he dislikes her. Karen in turn thinks that Mark cannot help but being lazy because he is from an inner-city area and she believes that all residents of the area are lazy. Mark has been late for three consecutive days without a plausible explanation. In discussion with Karen, Mark has told her that he is dissatisfied with his salary. His dissatisfaction is based on the fact that his friend Meredith who holds a similar position with a rival company, is better paid than he is, despite the fact that she has a lighter workload than he does. Karen knows that you are currently studying Organizational Theory and Behaviour (OB). She has complained to you about Marks bad attitude and is seeking your advice as outlined below.

Questions

1. Explain to Karen how an understanding of OB as a body of knowledge, could help her to deal effectively with the management challenges of satisfaction versus productivity within the organization. [10 marks] 2. Define attitude and identify an example of each of the components of attitude, as seen in the case above. [8 marks] 3. Identify the main issues you believe will need attention, if job satisfaction is to be improved. [10 marks] 4. What measures might be taken by Karen to improve Marks level of job satisfaction