Read the case found in the text on Pages 487-488.

• In addition to fully addressing the 3 questions presented, please write a solid introduction and conclusions.

It should be written in paper format, include research and support, double-spaced, and please include both an introduction and a conclusion.

Tom couldn't take anymore when the new owners mattered. For 17 years she had developed the traditional announced that they would outsource manufacturing to German menu, selling potato pancakes and bratwurs. The Lion Brewery in Wilkes-Barre, Pennsylvania, laying The couple debated all through the summer of 2009 , off 8 of the 10 brewery employees. The many Penn Pil- with their two grown sons eventually weighing in. "They sner fans were just as upset as Tom. "For beer people in ganged up on me," Mary Beth said. "They were proud Pittsburgh, Penn Pilsner was the Holy Grail," says Paul of the brewery. It had been part of their childhood. They Cosentino, leader of the Boilermaker Jazz Band, which of- wanted to save it." But Tom Jr. says he also sympathized ten played at the brewery's restaurant. "If it was no longer with his mother. "She knew it was a slippery slope," he made here and it didn't taste the same, why should we buy says. Mary Beth had already launched a new business of it?" Tom winced at the headlines in 2008 and 2009. Sales her own, restoring historic buildings. She felt liberated were dwindling. Birchmere closed the restaurant and sold away from the brewery. "It is the baby who never grows off much of the brewing equipment. "It was so hard to sit up," she says. back and watch this place sink," says Tom. In 2009, Birchmere put the brewery up for sale. Tom Questions started working on his business plan, beginning with a risk-benefit analysis. On the downside, the brewery was al- 1. What alternatives does the Pastorius family have to resolve their conflict? most $1 million in debt. He would have to absorb the loss. The brand was tarnished. And he wasn't exactly young, 2. What operations management principles would apply but he still had plenty of experience and energy. He would to running a microbrewery? much rather be making beer in Pittsburgh than playing golf in Florida. If he didn't rebuild the business, then the value of his 20 percent stake would be zero. With his rep- Sources: Cristina Rouvalis, "Case Study: When a Married Couple utation, he knew he could bring the luster back to Penn Disagree, Inc., July, 2010, 70-74; Tim Schooley, "Penn Berwery Rolling Pilsner if he returned production to the Victorian-era red- Out Botted Beer Again," Pitsburgh Basines Times, July 23, 2010, vis brick building. www.pennbrew.com; Bob Bate, "Founder Leads Group to Buy Back Mary Beth seemed determined to talk Tom out of Brewery," Pitnburgh Pour-Gazerse, November 24. 2009, via www .pennbrew.com; and Rick Stouffer, "Penn Brewery Founder Ready to buying back the brewery-and her opinion certainly Have His Last Call," Pitrburgh Tribane-Reviene. May 24. 2008, vis www pennbrew.com