Read the case here: https://www.coursehero.com/u/file/74238682/9B18E002-UCB-Data-is-the-New-Drug-by-Stijn-Viaenepdf/?justUnlocked=1

In this case, the CIO used agile project techniques to demonstrate the value of data and analytics to the organization.  Using this approach allowed the analytics team to rapidly put working, value-added products into the hands of the departments within UCB. 

However, just showing that something is possible doesn't instantly change a whole organization!  

In a couple of paragraphs, some detailed bullet points, or a combination of the two please answer these questions:

1) What should De Prins advise leadership to do to bring UCB along?  

2) What's the next step?

3) How should the effort be structured?  Why?