Read the case on BEGONE! Portable Mosquito Repeller and answer the questions that follow. Assume you are the marketing manager on this product and are writing the marketing plan to launch this product into the Canadian market for the fiscal year starting April 1, 2023.

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Introducing BEGONE! Portable Mosquito Repeller your best defense against mosquitoes.

BEGONE! creates a powerful zone of protection against mosquitos within a 5-meter radius without having to slather your skin in bug repellent.

The active agent in BEGONE! is allethrin, a plant-based, scent-free repellant that is toxic to mosquitoes but not to humans. Simply load the customized allethrin cartridge into the BEGONE! unit and turn it on to keep mosquitoes away. Each cartridge lasts 10 hours and replacement cartridges can be purchased online.

BEGONE! is portable and lightweight. Powered by a rechargeable lithium-ion battery, BEGONE! provides 5 hours of continuous mosquito protection on a full charge. No messy sprays, no harmful DEET, no open flame, no smoky candles.

While it doesnt leave any residue in the environment where its operated, BEGONE! should always be used in a well-ventilated area and should be kept away from food and food preparation areas, to prevent direct ingestion of the active ingredient. Warning: allethrin is highly toxic to cats.

Turn it on mosquitoes begone!

Order online starting April 1, 2023

Features

Designed and manufactured in Canada

Price: C$95, and includes USB charging cable and one allethrin cartridge

Allethrin replacement cartridges available online (3 cartridges for $20)

Colour: black. Write one SMART communications objective for BEGONE! Portable Mosquito Repeller.