Read the case study 4.3 and answer the following questions:

Given history, why is a retail partnership between the UK and Australia a natural decision?

What consumer behaviors, language, and time orientations may they have in common?

UK department store laader John lewis announced opening the first of sor planned in Lewis needs a iocal pertrar to help it with store shoos inside Myer department stores of the geogrephic coionization. Ayer needs Auntralis in the fall of 2016 (see Figure 4 5). The continued infusion of new brand blood. it intial oitenngs were bedding. dinnerware, and looks like a good match. home decor pieces. The newspaper report said. Case Questions: Given history. why is a retal One of the UK's premiet and largest depart. partnership between the United Kingdom and ment store groups, John Lewis, is hesding Australig a natural decision? What conisumer to Austraica in partnership with Mrer. John behsviors. language, and time orientations may they have in cominon? Figure 4.5 The Urites Kingdom's John Lewis department store chain expands abroad