Read the case study about Zlaant below before answering the questions that follow.

Zlaant - your partner in sports injury recovery and prevention

Our mission is to protect the longevity of your active lifestyle by finding the most effective ways to recover from and prevent common sports injuries helping you to perform at your best. Sean has been an active triathlete since 2017, competing in numerous races across South Africa. While training for his second Ironman he started to notice the painful signs of PFPS. As a qualified doctor, with a background in orthopaedics, Sean was familiar with the causes of runners knee and how to treat it. Even though he knew what to do, he found it difficult to recover from his injury. Thats when he decided to reach out to Jesse. Together, Sean and Jesse began searching for the most effective way to recover from and prevent common sports injuries, helping them perform at their best. They created a range of products to be used by any person who struggles with common injuries related to sport. Their products include the Zlaant board, zhark, zorb, and bandit.

1.4 Zlant was recently introduced and is currently being promoted at various major running, cycling and triathlon events. Illustrate and discuss when a window of opportunity exists and evaluate how this applies to Zlant. (10)